ACoS Reduction
The Challenge
The brand was suffering from runaway ad spend. They were pushing $700K in sales, but a 70% ACoS was destroying their profitability.
The Solution & Result
We completely restructured their campaigns based on margin-true bid limits. Within three months, ACoS dropped from 70% to 22% and their total sales pushed from $700K up to $1M.
Category Share
The Challenge
Entering a highly competitive, saturated category from a cold start against entrenched legacy competitors.
The Solution & Result
By combining aggressive competitor conquesting in PPC with a highly optimized listing that outperformed legacy brands in conversion rate, they captured massive market share and dominated top search placements.
Revenue Scale
The Challenge
The brand had a strong product but was stagnant at $200K/month. They wanted to scale aggressively without pushing TACoS into unprofitability.
The Solution & Result
We ran a full-funnel growth strategy that pushed organic ranking alongside paid placement. Monthly revenue scaled to $700K while holding a profitable 17-19% TACoS.